Kamiliant, which sounds odd and may be inspired by the chameleon, is a luggage brand introduced by Samsonite, the world’s largest luggage maker. It is designed for the Indian market to compete in the below-Rs 5,000 segment.
It often seems that organizations spend an excessive amount of time on product names. Perhaps once a name meets the necessary adequacy standards, it’s sufficient. The same can be said for logos.
Nike can be difficult to pronounce. Starbucks is named after an obscure character from a largely unreadable book. Apple is named after a fruit, and Google’s spelling is incorrect.
Even ChatGPT sounds out of place. It has too many syllables, unnecessary capitalization requirements, and most importantly, it doesn’t serve as a blank canvas for our brand narrative.
These names are good, though not perfect.
It’s important to note that when people are asked to identify a great logo or brand name, many choose a brand they already like and trust. In this context, the name reflects their feelings toward the brand rather than being the reason for their trust.
I understand why the name is so important to you. It reflects your brand’s personality, which is entirely under your control. Everyone on the committee can provide insight, as no one truly is an expert.
Once it completes the task, you’re finished. Choose a good one and resume your work.
